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projects

PRETTY BROWN GIRL

San Francisco zoo

App Layout
App/Website Layout

As a part of the Strategic Innovation & Design advanced computer graphics class, students were tasked with choosing a non-profit organization of their choice. Pretty Brown Girl was chosen because it encompasses two of Jacqueline's favorite things, diversity and empowering girls. The organization of choice would receive a complete website redesign and a matching app to go with it. 

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For the zoo app project, Jacqueline was tasked with designing an app for a zoo of her choice. This included but was not limited to creating a good workflow and ensuring a good user experience. Through research, she found a business need and purpose for the app and created San Francisco Zoo ticketing and dining app layout.

geico

TWITTER

Advertisement/User Experience
App Layout

Creating a marketing campaign for her favorite app Twitter, Jacqueline wanted to highlight the Twitter experience. Focusing on Twitter's brand perception of authenticity and community building, she used a combination of tweets to display the fun nature of being a user on a platform. 

For the strategic management class, students were tasked with coming up with a design for Geico. We were asked to combat the problem surrounding the changing demographics in the insurance industry. We came up with a sleep tracking app for millennials. Jacqueline played the role of UX designer responsible for the mobile app and advertisement.

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