One of our biggest challenges was the notion that insurance was uninteresting. My team and I had to find a way to engage this rapidly increasing demographic. Upon further research, we found that millennials were particularly fond of loyalty programs. We then used this data to process the various ways we could offer an incentive for using our app. By leveraging this data we were able to find a connection between health specifically sleep, loyalty programs, and insurance. This would offer Geico a competitive advantage because there are no current insurance agencies in the health/fitness industry. 

 

 

Jacqueline utilized Geico's navy and white colors to be consistent with the brand guidelines. The sleep tracking app is divided by days, weeks, etc, and shows the user how their average sleep pattern. Millennials are more likely to track their sleep and health pattern, allowing for plenty of room for growth in design and technology.