As an avid Twitter user, Jacqueline took it upon herself to create her own version of the campaign. Users can create their own version of the "Join the Campaign" tagline featuring their very own tweets.
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Each user's tweets would ideally feature four to six words that would be used to display a particular message that aligns with Twitter's brand. The campaign can expand to New York subways and billboards.
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This marketing campaign follows Twitter's usual strategy of using authentic content from the users themselves. This aligns with the perception of the platform being a community, accessible to everyone by everyone.
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A great advertisement tells a story and what better way to tell a story than to ask the people themselves?
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#lifein4words #whatsyourstory
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ADVERTISEMENT CAMPAIGN
innovations
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1. PIN
Increase the number of pinned tweers allowed on user profiles to a maximum of three tweets for flexibility. This will let users pick from a variety of photos and tweets to display on their profile. Pinned tweets are like your elevator pitch but fun. Why limit yourself to one pinned tweet when you can have three!
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2. THREAD
Add an additional "Thread" row next to the "Likes" section on user profiles for easy navigation of tweets. Every profile on Twitter is divided into four sections "Tweets, Tweets & Replies, Media and Likes" which makes navigation easy. Threads are great for storytelling and adding a column would make reading that much easier.
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3. MESSAGES
Add the ability for users to attach more than one picture at a time from their camera roll. We're all familiar with the ability to send direct messages and those funny tweets to friends. Although it is already an amazing form of communication, there seems to be no way to send multiple images at once. Something so small could be the key to having a great user experience
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4. CAMERA
Twitter has been a pivotal part of the photography scene. Between the editorial celebrity photoshoots and the birthday celebration selfies, there's a style of picture for everyone. Allowing users to view photos before they are posted in order to see a preview of the format. In order to get the most of their posts, seeing a preview can ensure the best outcome.
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BRAND GUIDELINES
