The San Francisco Zoo app had to be interactive and address a specific business need. Looking into the zoo there was a major issue regarding the visitor experience. The design needed to be effective in reducing the cognitive load for the user. Jacqueline decided on creating a ticketing and dining service to decrease the wait time to enter the zoo. 

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When creating the ticketing app each page had to address all possible outcomes that could occur during the user experience. In terms of design, the colors stayed consistent with the current brand guidelines but some secondary colors were added to some animations to appeal to users and contribute to the experience.